Revitalizing a Failing Parking Lot for a Retail Giant

Client: National Retail Chain – Regional Headquarters
Location: Dallas, TX
Scope: Complete asphalt resurfacing, crack repair, and line striping for a 100,000 sq. ft. parking lot.

Challenge:
The retail giant faced complaints from customers due to uneven surfaces, potholes, and faded markings. The existing lot not only impacted customer experience but also posed safety hazards. Previous patchwork repairs had failed within months.

Solution:
Asphalt Roadway conducted a full surface assessment and recommended a complete mill-and-overlay process to restore durability. We implemented deep crack sealing, applied fresh asphalt, and finished with high-visibility thermoplastic striping for optimal traffic flow. All work was completed during nighttime hours to avoid business disruption.

Results:

• 35% increase in customer footfall within the first month due to improved accessibility.
• Zero customer injury incidents reported in the first six months post-renovation.
• Enhanced brand perception for the retail chain.